How to run win-back campaigns mining competitor Trustpilot reviews
Customers publicly complaining about your competitor on Trustpilot are the highest-intent leads you can find. They've identified the problem, named your category, and explicitly state what's broken — all in their own words you can quote in outreach.
The mining flow
Trustpilot Reviews scraper on 3-5 competitors. Filter to 1-2 star reviews. For each: extract reviewer name, complaint summary, date.
Find the email
Trustpilot rarely shows reviewer email. Pair with LinkedIn Profiles search (some reviewers have public profiles) and Email Finder on the name + likely employer domain.
Outreach angle
"Saw your Trustpilot review of <competitor> — the slow-support thing kills momentum. We do it differently — average response time 2 hours, here's a 30-day free trial." Higher reply rates than generic.
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