How-to guidesUpdated 5/13/2026
How to scrape Facebook Ad Library for competitive intel
Facebook Ad Library is one of the most under-utilised competitive-intel resources in marketing. Every active Meta ad — across Facebook, Instagram, Audience Network — is publicly searchable. You see the creative, start date, advertiser, country mix.
What to do with this data
Three use cases driving most demand.
- Creative inspiration — collect 50+ ad variations from a competitor, inspect what hooks they're testing
- Market-entry validation — searching your category in a target country shows whether competitors run ads (= category exists)
- Spend estimation — long-running ads (3+ months) correlate with positive ROAS; short-lived ones (< 1 week) usually failed
Per-row output
Library ID, advertiser, ad text, start date, platforms (FB/IG/Audience), media URL.
Pricing: 3 credits per ad
$0.003 per ad. 50-ad competitor sweep = $0.15. No API key, no Meta approval — Ad Library is public by design.
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