Use casesUpdated 5/13/2026
Account-based marketing (ABM): tools + workflow that doesn't cost $50k
Enterprise ABM tools (6sense, Demandbase, Terminus) cost $30-100k/year. For startups + scale-ups, that's a non-starter. Here's a $50/month ABM stack that covers 90% of the value.
Define the target account list
Either: (a) hand-pick 100-200 accounts you'd kill for, or (b) Kavex Lookalike from your best 10 customers → expanded to 100.
Map decision-makers per account
Kavex Company People with 3-5 title patterns per account. Returns the actual buyers.
Multi-channel orchestration
Email (Kavex AI Personalizer per lead), LinkedIn (manual InMails or sequence tool), retargeting ads (Facebook Custom Audience from emails).
Tools mentioned in this guide
How Kavex compares to alternatives
We don't hide from comparisons. Each link below is an honest side-by-side breakdown.
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