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Why email verification matters (and what happens when you skip it)

Concept explainers·1 min read·Updated 2026-05-13·3 sections

Sending to unverified emails is the fastest way to destroy your sender reputation. Every bounce damages your domain's standing with Gmail/Outlook/etc., dropping inbox placement for ALL future sends — not just the current campaign.

01

The bounce-rate threshold

Gmail flags senders at >5% bounce rate. Above 10% you're effectively in spam folders for weeks. Above 20% your domain is burned.

Rate
1 credit / email
Email Verifier
1 credit
$0.001
credits never expire
Per 1,000
$1.00
1,000 credits
RUN SIZECREDITSCOST
30 emails30$0.03
100 emails100$0.10
500 emails500$0.50
1,000 emails1,000$1.00
1 credits a email · 1 credit = $0.001 · a run that finds fewer pays less
02

Sender reputation recovery

Takes 30-90 days of clean sending from a fresh domain to recover. Most teams don't recover the original domain — they buy a new one and start the warmup process.

03

Catch-all trap

Catch-all servers accept every email, so verification falsely passes. Real mailbox doesn't exist → still bounces. Always flag + filter catch-alls separately.

Written after running it
Last run
plumbers · London · Google Maps
Rows
30
Time
23s
Cost
€0.06
30 rows × 2 credits = 60 credits · 1 credit = $0.001

Every number on this page comes from that run, not from a price list.

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