What is sales intent data and how do you actually use it?
Intent data = signals that suggest a company is in-market for what you sell. Done well, it dramatically improves outbound efficiency. Done poorly (over-paying for "Bombora topics", trusting database-style scores), it wastes money.
High-signal intent (use these)
Funding announcement in last 30 days. C-level hire in your category in last 60 days. Hiring spike for roles related to your category. Specific job posts mentioning competitor tools you replace.
Low-signal intent (be skeptical)
Generic "topic interest" scores from intent platforms. Database "is in-market" flags without explained provenance. Anything based on aggregated browsing without a clear behavioural anchor.
Kavex's intent approach
LinkedIn Triggers monitors 7 hard signals (funding, C-level, hiring, etc.) on companies you specify. No fuzzy aggregated topic scores — every alert links to a public post you can verify.
Tools mentioned in this guide
How Kavex compares to alternatives
We don't hide from comparisons. Each link below is an honest side-by-side breakdown.
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