The dirty secret of cold email at scale: real personalization beats mail-merge by 3-5×, but hand-writing 500 lines per day is impossible. AI bridges the gap when used correctly.
What to personalize (in order of impact)
First line referencing recent activity > Recent company news > Role-relevant pain > Industry mention > Generic location mention. Higher = bigger reply lift.
Rate
10 credits / email
AI Personalizer
1 credit
$0.001
credits never expire
Per 1,000
$10.00
10,000 credits
RUN SIZECREDITSCOST
30 emails300$0.30
100 emails1,000$1.00
500 emails5,000$5.00
1,000 emails10,000$10.00
10 credits a email · 1 credit = $0.001 · a run that finds fewer pays less
AI Personalizer inputs that matter
Provide: name, role, company, industry, website, OPTIONAL recent LinkedIn post. The recent post is the biggest unlock — if you have it, output reads like a human wrote it.
The 10-minute review pass
AI-generated lines for 500 leads: spot-check ~30 random samples. If 2-3 are off, edit the AI prompt + regen. If 0-1 are off, ship it.
Written after running it
Last run
plumbers · London · Google Maps
Rows
30
Time
23s
Cost
€0.06
30 rows × 2 credits = 60 credits · 1 credit = $0.001
Every number on this page comes from that run, not from a price list.
Priced against