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Cold email vs spam: the legal + ethical difference

Concept explainers·1 min read·Updated 2026-05-13·3 sections

Cold email is legal in most jurisdictions for B2B purposes. Spam is not. The line is real and the rules are practical, not just academic.

01

US: CAN-SPAM

B2B cold email is legal if: (1) accurate sender name, (2) accurate subject line, (3) physical address in footer, (4) easy unsubscribe honoured within 10 business days. No prior consent required.

Rate
5 credits / find
Email Finder
1 credit
$0.001
credits never expire
Per 1,000
$5.00
5,000 credits
RUN SIZECREDITSCOST
30 finds150$0.15
100 finds500$0.50
500 finds2,500$2.50
1,000 finds5,000$5.00
5 credits a find · 1 credit = $0.001 · a run that finds fewer pays less
02

EU: GDPR + ePrivacy

B2B contact data can be processed under legitimate interest. Personal email addresses to consumers require opt-in. Always include unsubscribe + honour immediately.

03

Canada: CASL

Strictest of the three. Requires implied or express consent. B2B "existing business relationship" exemption applies for 24 months after last business interaction.

Written after running it
Last run
plumbers · London · Google Maps
Rows
30
Time
23s
Cost
€0.06
30 rows × 2 credits = 60 credits · 1 credit = $0.001

Every number on this page comes from that run, not from a price list.

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